A website needs SEO work to rank high on search engine results pages, these SEO studies can be in more than one category. In this article, we told you what Technical SEO is, how to do Technical SEO, why Technical SEO is important, why Technical SEO should be done and why you should choose us for Technical SEO service.
As Seorative, we work to ensure that you have a successful website and that you are satisfied with the feedback you receive while using your website. We are completely transparent in the services we provide to you, and we always keep you informed during the process. Choose us for a real Technical SEO experience!
What is Technical SEO?
Technical SEO is a strategy that helps you identify your website’s infrastructure problems and fix them more accurately. With Technical SEO, which helps you optimize your website, you will be visible to search engines, scanned and added to directories on the internet. Dealing with the technical structure of your website, Technical SEO organizes your website’s sitemaps, page speed, URL structure, schema, site navigation and other technical components.
Why is Technical SEO Important?
Technical SEO has critical importance as it allows search engines to crawl your website and rank high on search engine results pages.
Although many website owners know how important it is for on-page SEO and the content to be SEO-friendly, they do not organize the technical infrastructure of their sites by SEO, since Technical SEO seems quite complex. However, since Technical SEO is so important that it can get you to the forefront by search engines, you must also do Technical SEO.
With Technical SEO, which can organize the entire infrastructure of your website, you can make your website faster, visible on mobile devices, offering easy navigation and appealing to users. Websites without Technical SEO are slow to load, not mobile-friendly and cannot be used on mobile devices, users cannot access the information they want and may not be able to purchase your products.
How Can You Improve Your Technical SEO?
If you understand why your websites should be suitable for Technical SEO, you should consider these recommendations on how to improve your Technical SEO:
- Make sure that search engines classify your website as safe by using the HTTPS extension on your websites.
- Regularly check the HTTP status codes of your pages or have them checked by an expert team, as status codes check if websites are reachable.
- Check the HTTP status codes of your pages regularly, as status codes indicate whether your web pages are available at the time of connection.
- Make sure that the content you prepare and the URLs of this content are unique. If your website contains duplicate content, your website will not be considered important.
- You may need to get rid of duplicate pages, for this, you need to use canonical tags.
- Run your website through technical analysis regularly and try to fix any errors as soon as possible.
- Users and search engines do not like slow loading websites, make updates to increase the speed of your website to attract the attention of users and search engines.
Why Should You Optimize Your Site Technically?
You should technically optimize your website to rank higher on search engine result pages and aim for a better user experience. We have listed a few reasons why you should optimize your website for you:
- To allow users to log in from any device by having a mobile compatible website.
- To have a fast-loading website by designing a user-friendly site
- To be visible to search engines, to be indexed and to rank high in search engine results pages
- To make your website more secure
- To create a URL address that can be easily retrieved by searches
- To remove broken links on your website
How is Technical SEO Done?
To do technical SEO, you need to do a comprehensive technical analysis, and after the analysis, you need to make arrangements to improve your website on the results of this analysis. In this section, we have given you detailed information on how to do the Technical SEO of a website. Be sure to read this section to learn how to do technical SEO.
Comprehensive Technical Analysis
A true comprehensive technical analysis for technical SEO should test the following features and structures on a website:
|Visibility level on Google||Image URL addresses||Links leading to 404 page|
|URL address||Referral links||Page subtitles|
|Meta descriptions||Image tags||Contents|
|Page main title||Texts||Site speed|
Page Speed Improvements
Site speed, which is one of the most important elements that should be included in your checklist to do the Technical SEO of your website more accurately, affects your ranking in search engines as well as directly affects the user experience. With speed tests that you can do easily or for a small fee, you can learn the problematic areas and work to increase the speed of your website by editing these areas.
Optimize Your Crawling and Indexing
Crawl efficiency, which shows how easily the pages on your website can be crawled; it is about a clean site structure, reliable servers, sitemaps, robots.txt files and optimization of site speed.
By using robots.txt files correctly, you can prevent user information on login pages and contact forms with contact information from being scanned by other internet pages. With these files, which you can prevent the scanning of shopping carts, you can increase both security and browsing efficiency by arranging the data to be scanned on your website.
Sitemaps, which are designed for easy viewing of all URL addresses on your website, are an important part of search engines. You need to create a sitemap for search engines’ bots to scan your site fully. You can create sitemaps with plugins or codes, but remember that you must have a sitemap no matter what.
Site Architecture Improvements
Site architecture improvements that can improve your site structure; The menu can be analyzed in six sections as category tree improvements, footer, breadcrumb, mobile-friendliness and schema.
If you want to help users who enter your website find the pages they are looking for and make them spend more time on your website, you should use a menu. The way you configure navigation menus will surely change how people act on your website.
Category Tree Improvements
Category pages, which help maintain the organizational structure of a website, make it easier for internet users to reach the page they want. Also, when you create a new page, simply add it to an existing category. If you plan to add more than one new page, it is also possible to create a new category page for those pages. You should use category trees to make navigation easier for both search engines and internet users.
Your website will become more organized with the footer that you can use both for SEO and to provide users with easy navigation on your website. Footer, which is links that appear on almost every page of a website, at the bottom, at the top, or as scrolling links; can help users navigate.
A breadcrumb is a set of links that helps internet users and search engines move around. In addition, breadcrumb provides faster browsing of a website with many sub-categories.
Having a mobile-friendly website is very important for Technical SEO. By designing your website in a mobile-friendly way, you can give your target audience a great experience. If your website does not have a mobile-friendly version, it is normal for people to start thinking negatively about your business and leave your website suddenly, which will also harm your ranking on search engine results pages.
Schema markup structures the data on the website, which affects how search engines understand the content and are used to improve the way they display it on search result pages. With a schema that offers a fairly large vocabulary, Google’s search bots are more likely to see the data on your internet pages.
Seorative`s Technical SEO Consultancy
We offer you the best Technical SEO service with our company, which has been in this sector for years and has heard different success stories from several different countries. We turn your website into a successful website by proceeding with a result-oriented approach, we use the most up-to-date digital marketing strategies, and we offer services in addition to the consultancy we offer. Just contact us for a Technical SEO study that will result in success! We promise to answer any questions you may have.
Frequently Asked Questions About Technical SEO
Since we offer technical SEO service by taking into account the wishes of our customers and we have been doing this service successfully for years, we felt the need to compile frequently asked questions on this subject. Before you get service from us, you can learn what to expect by reading these questions and answers about Technical SEO. Also, if you have more questions, do not hesitate to ask us, we are always here to help you!
Why should I use technical SEO?
Technical SEO allows the bots of major search engines like Google, Yahoo, and Yandex to see your website as a website of higher value.
What does a technical SEO audit do?
The Technical SEO audit, where you check the technical aspects of SEO on your website, helps you check the technical health of your website and make the necessary adjustments.
What is included in technical SEO?
The most important elements of technical SEO are crawling, indexing, rendering and website architecture.