What is SEO?

Home What is SEO?

What is SEO?

Which steps in the digitalization process of your brand form the basis of conversion-focused change? Knowing the search engines, building a website architecture as they want to offer to the users, and optimizing every detail from content to call-to-action, from link-building to page speed for a perfect UX. All these services we have mentioned have a very popular name: Search Engine Optimization (SEO)!

The Definition of SEO

Search Engine Optimization is called making a website suitable for certain criteria demanded by search engines, and so achieving more visible pages on the SERP in related queries. This will mean that with strong SEO work, any business, blogging project, or start-up will be able to find its target audience earlier than its competitors in relevant web queries and have a larger slice of the pie.

Why do I need SEO?

SEO service for your website can only work if it is carried out with an innovative team that is knowledgeable in the field, follows the most up-to-date SEO requirements, and closely track search engine updates. SEO with this type of team gives you all of the following:

  • Increase in website traffic
  • Increase in time spent on a website
  • Increase in users’ conversion activity, such as making a purchase, leaving a comment, or posting
  • Recognition and prestige increase
  • Chances of being more visible on SERP in both directly targeted and indirectly targeted words and phrases

For the above and much more, we at Seorative are just a click away! Contact us and let’s tell you what your brand needs in the digitalization process, by examining your competitors and based on the point you want to reach in the sector. We are ready to support you every step of the way on this road where your visibility and prestige will increase step by step!

5 Important SEO Tips for Your Website – 2021 Requirements

Still, wondering how to do successful SEO work? Well, the answer is not so difficult. As we come to the end of 2021, it is possible to conduct strong SEO work by staying away from outdated methods that can make your website appear almost like spam. For this, we have compiled the most popular and useful tips for you!

Page Speed: One of Google Lighthouse’s start metrics, page speed measures the time it takes for your page to be visible to users, using different sub-metrics. These metrics, which can be listed as FCP and LCP, allow the time it takes for users to notice the first visual element after clicking on the site. According to Google, once the load time exceeds 3 seconds, bounce rates increase.

Bounce Rate: Reducing bounce rates is another way of telling Google and other search engines “Hey, there is something that users glade to see!”. In order to reduce the bounce rate, first of all, you need to make sure that the page load speed is high and that the users are faced with an understandable, simple, and plain theme.

Content readability scores: Have you ever heard of the slogan ‘’Content is the king’’? Google bots, which have recently started scanning paragraphs instead of keywords, want to see clear, easy-to-read content that gives the information users are looking for. In that case, each piece of content is written should be designed in a way that will attract the attention and interest of the user and appeal to one’s demands.

Link building: Although backlink studies often come to mind when it comes to link building, the link building you do between content, categories, and service pages in on-site optimization has an incredible value in increasing page authority. This value will continue to protect itself in 2022.

Call-to-action: Users converting and spending more time on your page is a good reason for Google to increase your SERP visibility. For this, you need to keep the call-to-action alive, which we can define as a UX metric, even if it is not a direct SEO metric. Call-to-action, which is used especially on the homepage and service purchase pages of websites, will help establish interactive communication with the visitor.

Take Your Brand to the Top by Receiving Professional SEO Services

Do you need professional support in the process that will take your brand to the top? Although you can learn about best practices in SEO by asking the question “how can I learn SEO?“, you also must follow the updates for a year, track the results of your optimization studies through Search Console and similar tools, create proactive strategies, create the network, making healthy backlink plans and more.

Too much?

If you wish, you can focus on your business, and Seorative will carry out the SEO work that will get you to the top and make it the king of digital! We know this business! Get in touch with our expert team now!