SEO Guide for Beginners

Home SEO Guide for Beginners

SEO Guide For Beginners













SEO Guide for Beginners: You Can Learn SEO With Us

SEO is one of the basics of all kinds of online presence and every website or online business owner must pay enough attention to this concept. As Seorative, we have prepared and publish this SEO guide for beginners or those who would like to have a better understanding of the SEO concept. Do not miss your opportunity to learn more about it with this detailed guide!

What Is SEO?

SEO stands for search engine optimization, is a series of efforts and adjustments to make any kind of online asset search-engine friendly. In other definition, SEO allows your online assets such as website, Amazon, product descriptions, or even social media posts, to be favoured by search engines like Google. What makes SEO a challenging task is each online asset is unique and SEO practices must be tailored in accordance with their unique nature.

Why Is SEO Important?

Besides ranking higher on search queries and enjoying increased exposure, SEO allows the creation of easy-to-understand and user-friendly content. Of course, there are practices that are solely designed to make your content optimized for the search engine algorithms. However, the majority of SEO principles are created to provide convenience for people who are going to visit your online asset, i.e., website.

On the other hand, no one would like to spend efforts to create a presence to keep it away from their potential readers, consumers, or customers. In this respect, SEO is the one and only concept that will improve your potential to reach a wider audience.

What Are Search Engines?

Search engines are the interfaces, which must be initiated and used through a browser, to access information available on the internet. Google, Yandex, and Bing are the most popular search engines of our time. Anyone who is willing to access a piece of information through the internet must benefit from any of these interfaces.

Their main purpose is the provide the most relevant answers and inputs to their users. In general, their success is measured with the consistency of the search queries and provided results.

How Do Search Engines Work?

Search engines have their own algorithms to analyze and then match the best search queries in a ranking. Many factors can affect this ranking and since each search engine develops and implements its own algorithms, your ranking may vary on different engines.

All search engines also have their own principles and websites that comply with these principles are eligible to rank higher in the search results. In return, they receive more traffic and conversions.

What Are Ranking Factors?

Ranking factors are predetermined factors that can affect the overall ranking of your online assets on search engines. Some of these ranking factors are more important than others but the absence of them can easily hurt your overall SEO efforts too. Depending on your niche or industry, the weighing of these factors can also vary.

Some of the important ranking factors that you must take into consideration are a secure and accessible online asset, mobile-friendliness, page speed for both mobile and desktop devices, optimized and original content, user experience, technical SEO applications.

The Basics of Search Engine Optimization Guide

Below, you can find the most fundamental classification for the search engine optimization concept. On-page and off-page SEO are two inseparable components of a successful SEO application. Beginners usually tend to neglect one of these elements and focus on just one then wonder why their efforts fail. If you cannot achieve the expected results, no matter what, the following information can be quite useful for you and your practices.

What Is On-Page SEO?

On-page SEO also referred to as on-site SEO, is the series of practices implemented on your content on your website. This practice is usually carried out for certain words and phrases, which your potential audience can search on the engines to access services or products you offer.

Some of the important on-page SEO ranking factors include;

  • Title tag,
  • URL,
  • Image alt text,
  • Frequency of your keywords,
  • Links are available in the content.

What Is Off-Page SEO?

As the opposite of on-page SEO, off-page SEO, also referred to as off-site SEO, is the series of practices implemented outside of your website. These practices can affect your overall ranking in the search engines by improving your website’s authority in its category or field.

Some of the important off-page SEO ranking factors include;

  • Customer reviews,
  • Link building,
  • Blogging,
  • Brand mentions,
  • Social bookmarking,
  • Local SEO.

What Are the Advantages of Working with Seorative?

With years of experience and one of the most solid teams in the industry, Seorative can be your solution partner to boost your online presence. Our team can take care of all the above-mentioned practices for you and provide tailored solutions depending on your preferences, needs, industry, and the nature of your business to contribute to your success. Please feel free to contact our team for future partnerships and SEO consultancy services.