- How can you ensure that a user who enters your website does not immediately bounce, while Googlebots develop the thought of “hey, this is very useful for users” for your pages?
Actually, there’s a pretty comprehensive way to go about it: using powerful enough on-page SEO techniques, which is what we are going to talk about today.
As the Seorative team, we know how important it can be for you to give your strong brand the prestige and visibility it deserves in the digital world. In this context, we use our most powerful technical team and modern tools that will constantly update your site and inform you of the latest requirements, aiming for perfection. Contact us now via the contact form under the content!
Contents
What is on-page SEO?
On-page SEO is optimizations made for a website to rank primarily in SERPs in target searches in search engines such as Google, Yandex, Bing. But unlike off-page SEO actions, all the improvements you will make in such transactions take place inside the site. In general, actions such as increasing the loading speed of the pages, editing the site structure and sitemap, and theme optimization will all fall under the scope of on-page SEO.
Why is on-page SEO important?
Google scans your website directly from the indexes for a specific keyword. The quality of the content on these pages, the link structure, the time users stay on the page, the page speed, and much more enable Googlebots to index it and rank it better over time. Today, many SEO experts state that on-site SEO accounts for about 70 percent of the total SEO work. Along with the backlink and social media marketing works you will do for reputation management, on-page SEO is the primary and most important condition of appearing in front of users in SERP.
How to do On-Page SEO?
We have prepared a very comprehensive on-page SEO checklist for you in this content. Still, what we’re talking about is only half of what a professional SEO team will do. You can contact us, Seorative, for a new generation SEO work focused on continuous optimization and updating. Leave this job to the experts!
- Optimize URLs to be hierarchical and keyword-friendly.
- Create a sitemap and correctly identify page hierarchies.
- Identify your target keywords and create categories to cover them
- Find and fix the pages that give the error code on your website.
- Perform strong content marketing studies in this context by doing long-tail, semantic keyword research.
- Optimize page load speed based on required metrics. You can use free tools such as Google Lighthouse or Search Console for this.
- Optimize content overall. Create a perfect content structure in terms of meta tags, meta descriptions, title tags.
- Optimize images on-site for image format, load, and quality. Contribute to speed by using lazy loading images if needed.
- Try to increase page authorities with the work of external and internal links.
- Examine and correct the codes, robot.txt files that cause crawl errors.
- Make sure you have a mobile-friendly theme.
- Edit your homepage design and add call-to-action.
- Fix broken links.
- Make your site richer for SERP using Google Structured Data.
On-Page SEO ranking factors
Above, we have listed the types you need to do a basic level on-page SEO work. So, among the on-page SEO factors, what determines your ranking with the strongest value? If you wish, let’s get to know them closely.
- Pagespeed: The pagespeed algorithm, which Google allows you to measure in detail through Search Console and Lighthouse, stands out as a very important ranking factor. Your pagespeed score, which is calculated according to scores in sub-metrics such as Pagespeed, First Contentful Paint, First Input Delay, Cumulative Layout Shift, Speed Index, Total Blocking Time, Time to Interactive, Largest Contentful Paint, directly affects user experience and ranking.
- Title Tags & Meta Description: Meta and titles, which directly affect not only ranking but also CTR rates, provide clues about content to both Googlebots and users. Title tags should be marked as h1, h2, h3 with the correct hierarchy, and the meta description should not exceed 160 characters and be enriched with keywords.
- Mobile-first indexing: Google announced that as of 2021, it will switch to the mobile-first indexing process for all sites on the internet. This means that all sites are mobile versions of the primary versions indexed by Google. So it’s almost impossible to gain rankings for a site that isn’t mobile-friendly.
- Keyword targeting: Creating a structure that supports target keywords and queries in every area of the site, from call-to-actions on the homepage to category selection, from content to title tags, will strengthen your ranking. For this, categorizing the search volume by using various keyword research tools will help you create a strategic plan.
What are On-Page SEO Terms?
 We have mentioned that on-page SEO optimizations aid a website to rank in search engines’ pages and it includes on-site transactions such as URLs, Title Tags, and Meta Descriptions, Meta Tags, Headers, and more. Besides these, well-developed on-page SEO contents must be satisfying in terms of target keyword use and readability. Let’s look at terms that you should know in the area of on-page SEO.
URLs
URLs that known as web addresses determine the locations of resources like home addresses that gave someone to find us easily. URL addresses must be 2083 characters at maximum, this law is unchangeable in all internet browsers. In the situation that there is no title tag, the human-readable, clearly understandable URL may be an idea about the destination website page. Because readable, clear, short, and related URLs can provide more visibility in search engine pages, you must use an appropriate URL for your website.
Title Tags and Meta Descriptions
The title tags that change according to pages have to correctly explain what the page tells about. The title tag must also have the main keyword and the brand name inside it. If your price, quality, designs, or differences are advantages for your website, you should add your advantages to your title tag. Like title tags, meta descriptions differentiate page to page, so every page has itself meta description tag. Your meta description has to be under 160 characters and it should summarize your page in 2-3 sentences because long meta descriptions or titles distract visitors’ attention.
Meta Tags
In brief, we can describe meta tags such as providing information tools about the website in the HTML. Information provided by meta tags is called metadata and it is visible to only search engines and web crawlers, ordinary visitors cannot see metadata in websites. Search engines such as Google, Yandex, Yahoo use this information to perceive additional knowledge about that page.
Headers
Header tags are critical tools to make it easier for web browsers and search engines to measure the relation of your page content. Also, the header tags of content pages help visitors to understand and digest your content.
Content Writing
Every content in your website attracts your search engine traffic, that’s why the content of your website should be organized and related to the title. Although it looks like content writing is only about your SEO, it effects your visitors’ experiences.
Target Keyword Usage
Target keyword usage is essential for on-page SEO optimizations, so SEO keyword research must be a job for you if you want to create a well-developed SEO optimization strategy. Keywords change periodically depending on new interests or trends, you have to follow trends and keywords in order not to lag behind the times.
Satisfying Contents
Contents that satisfy search engines and your visitors have to be original, factually sound, and valuable to your visitors’ audience. Because people like something new and innovative, your content must offer new and useable information interestingly and engagingly. In addition, don’t forget that every piece of content has to have a related title and subheadings.
Readable Contents
Having readable content increases your website’s SEO levels because readability makes it easier to understand and digest your content for your visitors. If your website’s contents are clear and related to your website, your targeted audience will know about your services and products, after that, search engines will prefer your site to rank it higher.
Internal Linking
A internal link is away from a page on your website to another page on your website, we can say that it is an easy way to change location on site. Not only visitors but also search engines use internal links to find any page on your site.
Image Optimization
Arranging the size of pictures and using image SEO tags may boost your on-page SEO optimization. When people have to find an image for their works, they can research Google Images, so using image tags will make to raise your website in Google ranks.
How to do on-page SEO Analysis?
With lots of tools! As the Seorative team, we use both paid and free tools and our manual power when performing an on-page SEO analysis of your site. Of course, this is what allows us to identify and easily improve errors that digital tools cannot detect. From platforms directly related to Google such as Google Search Console, Google DevTools, Google Analytics, Google Lighthouse to many advanced tools, we mobilize all products to make your site the best. Contact us for more!
Common Mistakes in On-Page SEO
Let’s take a look at the most common on-page SEO mistakes together:
- Use of duplicate content
- Not doing external linking
- Not using meta description or title tag in content
- Low loading speed
- Slowing down the site by using images with a very high load
- Not following Google algorithm updates and making old-fashioned optimizations
- Not caring about mobile compatibility
- Sharing non-user-oriented content
- Not planning the sitemap hierarchy and category structure
The above mistakes and much more can cause your SEO plan to fail. The Seorative team, on the other hand, knows the way to get your brand back in the air! Fill out the form now and we’ll call you!
