Online Florist Brand Case Study
About the Project
It is a newly established e-commerce brand that sells different types of flowers. Although it hasn’t been a long time since it was established, it has become competitive with other brands in the sector in a short period of time. The brand, which sells many types of flowers for home and garden decoration on its site, has also gained the appreciation of its customers with informative articles about flower types. Although this brand we provided our services for had a successful social media account, it did not have a user traffic for its website.
During the 1 year that we worked together, we managed to acquire a considerable amount of traffic. Despite the stiff competition in the sector, we obtained a large amount of traffic from searches. Let us share with you the details of the rapid progress that took place between January 2020 and December 2020, the time period in which we worked with this brand.
Here’s What We Did?
In the project we started from scratch in January 2020, we have come a long way in 1 year and we assisted the newly established brand to increase its sales in a short time. You can examine the work we have done for this brand, which we provided SEO services in 2020, with the details under the titles.
E-Commerce SEO Works
As examples of the works in terms of e-commerce SEO;
- Organizing and optimizing the category tree,
- Optimization of category and product pages,
- Formation and optimization of category descriptions,
- Site-wide technical improvements,
- Custom works for specific product groups that the brand wants to be at the foreground,
- Technical SEO improvements specific to e-commerce sites,
- Off-site SEO works.
Through these actions, along with the growth in the SEO value of the e-commerce site belonging to the brand, growth in the number of organic visitors, boost in rankings and many other accomplishments have been gotten.
Custom Software
This brand we provided our services for was using one of these custom software for its e-commerce site. Since it is a custom software, we have successfully completed our content and technical developments without any negative impact on the SEO process.
Specific Works to Intended Categories
Due to the fact that there are many products on the website we have worked on, with such a prioritization, maximum benefit and revenue growth has been acquired.
However, as Seorative, we assert that site-wide practices are necessary and we work accordingly. We think that the potential of SEO does not totally manifest itself with works done by simply choosing 2, 3 or 5 target keywords.
In addition to applying site-wide practices, we also apply custom works to certain pages that we pick by considering the words or pages that the brand attaches special importance to.
Technical Development Process
We have listed the steps we have taken in our technical optimization process in general terms below;
- Identification of areas and situations where the site is faulty or can be improved in terms of technical SEO,
- Notification of detected shortcomings or potential improvements to the software team,
- Notifying the software team or the software developer about the necessary follow-ups for them to perform the technical development processes on time,
- Defining the order in which the developments we suggest will be done, in a way which ensures that they provide maximum amount of impact in the fastest manner.
- Inspecting the technical developments applied to the site,
- Following the integration of the suggested technical developments, the identification of new technical developments and then the repetition of the process,
- Continuing the work until the site is flawless and most optimized in terms of technical SEO.
Category Tree Improvements
We have listed the processes we applied in the category tree optimization process on an e-commerce site in general terms below;
- Analyzing the existing category tree,
- Detailed analysis of category trees of specific brands in the same vertical or intersecting marketplaces,
- Analyzing the products and product groups that the brand is selling,
- Determination of new category pages that are worthy of creating for the brand we work with and that hold promise for an increase in organic visibility when created – We determine this according to the internal and external competitor analyses that we make specifically for the brand,
- Presenting our new category suggestion list to the brand team we work with and getting their approval,
- Detection of erroneously or incorrectly listed products in existing categories, except for when opening new categories,
- Giving recommendations by contacting the brand so that the products are in the right categories,
- Determining and closing down the categories that may damage the site or that have low value,
- Making 301 redirects to the most appropriate pages of the categories that were closed initially or in the following months.
Off-Page SEO Works
We have listed the operations we have done during the off-site SEO work in the project in general terms below:
- Analyzing the backlinks that the website already has and the link building tactics it has used,
- Determining risky or potentially harmful backlinks,
- Reporting harmful or risky backlinks to Google with its tool for disavowing backlinks (Disavow Tool),
- Analysis of industry-specific off-site SEO strengths and backlink metrics of competitors who rank at the top or on the first page for the target keywords.
- Following the industry-specific backlink analysis, a special analysis of the backlinks of some prominent competitors and the link building tactics they have used,
- Determining the link building tactics that can be used for the website we are working on after the analyses,
- Approval of the link building tactics which are planned to be implemented by the brand,
- Implementation of approved link building tactics throughout the service process.
Ready-Made E-Commerce System
The e-commerce brand we provided services for was using one of the ready-made e-commerce platforms. We have implemented the technical developments and content developments with the brand’s team while staying within this platform.
Results
- During our service period, as a result of the work we have done, more than 10.000 visitors have visited the brand’s site.
- Through our efforts, we achieved a monthly traffic of 1500 users, at the peak of the applications.
- Although it was a newly launched website, we helped it attract 1000 monthly organic visitors in 1 year.
- During our service period, we received traffic from many different pages to numerous different plants and categories.
- As a result of the SEO work, we obtained these figures excluding the homepage (i.e. traffic from brand keywords).
You can click on the image for a clearer view.
Other Case Studies
Online Florist SEO
We have grown the organic traffic of this newly launched brand, which did not yet have traffic, to over 1000 per month in just 9 months.
Building Catalog
We achieved consistent and regular growth in the organic traffic of the Building Catalogue, which is quite successful in its sector.
Home Textile Brand
We increased the number of organic visitors to 5000 per month with our work, which we started with this leading home textile brand, which had no organic visibility except for brand keywords.
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