Do you know “backlinks” well enough, which is a popular method of the off-page SEO world and web page authority strengthening actions? In what situations do backlinks give strong results for your brand visibility and ranking? And, in which situations do you face the danger of black-hat SEO?
As Seorative, we have prepared a very powerful guide for you to gain a professional perspective on the backlink world. Here you will find comprehensive information about backlink builders, backlink checker free tools, and backlink strategies!
Contents
What is Backlink?
A backlink is -simply- a reference to a web resource from another web resource. While navigating site A, the user sees that there is a link to a page of site B on an anchor text. The user who clicks on the relevant anchor text is directed to site B.
This redirect also gives Googlebots clues about how relevant or authoritative both web pages are. In the web world, the areas where your website is mentioned, other than your website itself, give the message to search engines that you are reputable, authoritative, and “worthy of being presented to the user”.
Backlinks are for providing exactly that.
A little note before moving on to the next topic: The following concepts can also be used instead of ‘’backlinks’’:
- Incoming links
- One way links
- Inbound links
Why Are Backlinks Important?
Backlinks are not only valuable to users but they are also utilized by search engines to crawl the internet and index the content. As a result, search engines scan not just connections between particular pages on your website, but also links between various websites, which is why backlinks are such an essential component of search engine optimization.
Link building is a component of search engine optimization, which we refer to as off-page SEO in the context of search engine optimization. The number of hyperlinks you have and the quality of those connections may both influence how Google evaluates your website and its ranks. A high backlink profile is essential for increasing the authority of your site, and when combined with expert SEO practices, this will typically assist to enhance how your site is seen by Google.
Following the crawling of web pages by search engines, as previously noted, the content of such web pages is extracted and indexed by the search engines. Google and other search engines may determine whether or not a page is of sufficient quality to rank highly for relevant keywords in this manner. When making this determination, search engines take into consideration not only the content of the page but also the number of links going to that page from other websites, as well as the quality of those linked websites, among other factors. In general, the more high-quality websites that link to you, the more probable it is that your website will rank higher in search results, and vice versa. It’s also a good idea to have a mix of high-quality and medium-quality backlinks to avoid having your backlink profile seem spammy.
Types of Backlinks
Several distinct characteristics may be applied to a backlink, each of which has its own advantages. The most common features you will come across are no-follow and do-follow.
No-follow
They are backlinks that are formed when a website is connected to another website using the rel=”no-follow” tag on the page where the link is made. The presence of backlinks that are not followed by search engines is detrimental to the ranking of a page since they do not add anything to the connected sites. Adding the no-follow tag to your website ensures that search engines such as Google do not follow the links on your site. When you include a no-follow tag on your website, the backlinks you give will not be followed by search engine bots and will not contribute any value to the website that is backlinked.
Do-follow
Do-follow links are links that are beneficial to the website to which you provide a backlink. When creating do-follow links, you do not need to use the rel=” ” element. The links you supply are considered do-follow. When determining the quality of a link, Google looks at the content of the website in question. When inbound links to your site are received as do-follow links from other websites that include material that is relevant to your site, these inbound connections are seen to be of more relevance to your site. A website’s relevance is judged by the number of inbound connections it receives from other websites with unrelated material. The quality of incoming connections increases in direct proportion to the significance of those links.
What does a backlink do?
What a backlink does is host links back to any page of your website from another website. This is usually done via an anchor text. Anchor text is the word or group of words to which the relevant link is pasted.
So, here is an example of a backlink. The bold field in the following sentence could be anchor text:
- Discover the details of content marketing now! (Here, the link should be placed on ‘’ details of content marketing’’)
In general, both the number and quality of backlinks your website has can help you stand out in Google or other search engines and boost your ranking. However, many studies underline that the quality of the backlink is as important as the number of the backlinks. For example, 1 backlink from a new source, rather than 20 different backlinks from the same source, can contribute much more to the page authority.
That is, Googlebots are working really hard to detect and eliminate spam backlinks.
How can I get backlinks?
Well, if you want to stay away from black-hat SEO practices, what methods can you use in the process of obtaining backlinks? Here are a few different ways:
- With the guest blogging method, you can publish content on websites in a similar industry.
- You can regularly share content here by having a profile on the social media platforms of your website. In this way, you will create organic backlinks.
- You can request inbound links from the companies you partner with.
- By creating high-quality content, you can expect to gain backlinks organically.
- To catch backlink opportunities in the industry, you can turn to top-referral resources and make certain deals.
- You can answer questions in the Q&A forums and direct readers to your website for more.
So, is buying backlinks a good idea?
Honestly, the debate continues in the SEO world on this subject. When a backlink is received, this link can be marked as “sponsored link” by the website owner. It is unknown how much Google cares about such a link for ranking.
How can I check backlinks?
Do you want to do a detailed backlink analysis? Using the free backlink tools, you can scan all the resources mentioned on your site. Generally, before creating a backlink strategy, it is very important to detect and clean up the harmful backlinks by doing a strong backlink audit. Here are a few examples of free tools for backlink watch:
- Ahrefs backlink checker
- Neil Patel Backlink Checker (Semrush)
- Link assistant
- Seoreview Tools
- Smart SEO Tools
- Free Backlink Checker by LRT (Google)
How much do backlinks cost?
Of course, when you want to get a backlink from a website, the fee that will be given to you will vary according to certain criteria. The characteristics of the source site, the industry, the popularity of the target site, and the number of monthly visitors are effective details in this regard. Studies show that you need to have a budget minimum of $361.44 to get an average backlink. This does not include the content fee that will be spent to create backlinks.
As Seorative, we are aware of how important it is not to get involved in illegal SEO methods while managing your brand’s online reputation. We are ready to do organic, strong backlink studies that will be appreciated by Google and search engines with legit off-page SEO, authority management, and popularity work!
Our experience in the industry has enabled us to meet many companies that we can use as backlink networks. Let’s use this power to boost your brand and create great work!
