SEO Terms and Meaning

Getting to know the world of SEO closely requires learning the concepts of the world of digital marketing and being familiar with the conceptualization of various tools and methods. In this context, as the Seorative team, we have prepared a very comprehensive SEO dictionary for you. In the continuation of this content, you will see the most used SEO concepts, which you can often hear in the market. To easily access the meaning and details of each concept, read the content and do additional reading by following the links we give you!

If you’re ready, here we go!

• Contents

  • 1 SEO
    • 1.1 Black Hat SEO
    • 1.2 White Hat SEO
    • 1.3 Bounce Rate
    • 1.4 Breadcrumb
    • 1.5 Broken Link Cache
    • 1.6 Canonical URL
    • 1.7 Anchor Text
    • 1.8 Heading
    • 1.9 HTML
    • 1.10 Link Building
    • 1.11 Meta Description
    • 1.12 Meta Keywords
    • 1.13 MozRank
    • 1.14 Nofollow
    • 1.15 Noindex
    • 1.16 Page Title
    • 1.17 PageRank
    • 1.18 Panda
    • 1.19 Sitemap
    • 1.20 Traffic
    • 1.21 URL
    • 1.22 Alexa
    • 1.23 Robots.txt
    • 1.24 On Page Optimization
    • 1.25 Keyword Density
    • 1.26 Frame
    • 1.27 Anchor Text
    • 1.28 Cloaking
    • 1.29 Conversion
    • 1.30 Duplicate Content
    • 1.31 Google Search Console
    • 1.32 Meta description
    • 1.33 Index
    • 1.34 Webmaster
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  SEO

SEO, known as Search Engine Optimization, is all of the improvements (off-page and on-page) you need to make about your website in order to get a higher ranking in the relevant searches on the result pages of search engines.

• Black Hat SEO

Black Hat SEO is a shorthand SEO method that is generally not seen as legit by Google or other search engines and can negatively affect your rankings in the long run. These periodically popular methods for deceiving search engines can throw your site back a lot with the algorithm updates of the search engines.

• White Hat SEO

The improvement steps that make the optimizations requested by the search engines done in a legit, healthy, and organic way are called white hat SEO. By following the organic and natural optimization steps, it is possible to achieve a permanent ranking improvement in the long run.

• Bounce Rate

After entering a website, the user who gives up navigating there and closes the relevant window immediately or goes back will be bounced from that site. Bounced person, who see only one page of the website for a quite short period, gives a very important message to search engine bots that the site is not user-friendly.

• Breadcrumb

Breadcrumbs, which are used extensively especially in eCommerce sites, are a map that shows where any page in the site map is hierarchically located. For example, on a textile site, a product can be located first on the Women’s page, then on the New Season, then on the Dress page. In this case, the breadcrumb will look like this:

Woman > New Arrivals > Dress > The Product Name

• Broken Link Cache

Web pages that cannot be accessed by the user or loaded by the search engine are called broken links.

• Canonical URL

URLs that allow you to mark one of two different pages on a website with duplicate content as preferable and one as noindex to direct search engine bots during the indexing process are called canonical URLs.

• Anchor Text

Anchor text, one of the popular SEO search terms, is a word or phrase that carries a link.

• Heading

Phrases that are marked with h1, h2, h3 tags in a content and determine the direction of the subject flow are called headings.

• HTML

The HyperText Markup Language is a coding language used for documents prepared for publication on a web browser.

• Link Building

It is a general framework that determines the link strategy of a website to connect internal pages to each other or to create a referral from an external source for the web pages.

• Meta Description

They are short descriptions that are shown just below the heading on the SERP, which should generally be shorter than 160 characters and present a summary of the page in a call to action language.

• Meta Keywords

Keywords that reflect the search queries to which a web page is related.

• MozRank

It is a popular metric developed by Moz and used by many digital marketing professionals that allows you to measure the link popularity of your website.

• Nofollow

The tags you use to indicate that the link given in content is should not be followed by search engine bots are called nofollow tags. Their working principle has changed as of 2021 (Nofollow links are also tracked by Googlebots now).

• Noindex

It is a command that you can use when you do not want a particular web page to be indexed by search engine bots.

• Page Title

It is the heading of a web page marked with the h1 tag.

• PageRank

It is the name of the complex algorithm used by Google to present web pages in a specific order in the SERP.

• Panda

It is a tool that offers advanced design and tech solutions for websites.

• Sitemap

It is a technical indicator that shows search engines all the pages on the site in a hierarchical order.

• Traffic

It is the metric that shows how many times your site is visited.

• URL

It is the address of each page on your website that enables it to be found by search engines.

• Alexa

It is a digital marketing tool that allows you to measure website popularity & more.

• Robots.txt

It is the file that we use to inform search engines which parts of our website we want them to view and which parts we don’t want them to see. It may be found in the main directory of the website. We should also provide a link to the sitemap on this page for your convenience.

• On Page Optimization

 It refers to the alterations made to all of the pages of your website in order to improve their search engine rankings.

Offpage Optimization: It is the process of improving the SEO optimization of your website via off-site optimization. 

• Keyword Density

The term “Keyword Density” refers to the frequency with which a certain word or phrase appears in the text of a website.

• Frame

The HTML element frame allows various site components to be put on a single page to form a bigger binding unit or to embed material from external files into an HTML page. Frames are often used in web design.

• Anchor Text

 “Anchor text” refers to the text that may be clicked when it occurs in the hyperlink route. An anchor text is often a descriptive word that informs the user of the subject or name of the destination page when clicked on.

• Cloaking

Individuals and search engines are shown various material or URLs in different ways. It is a violation of the Google Webmaster Guidelines to do so. It is a black hat SEO method.

• Conversion

 It is the phrase used to describe particular actions that you want visitors to do on your website. In the case of the following acts, they are called objectives, and if the visitor accomplishes these goals, they are deemed conversions.

• Duplicate Content

A word used when the content of one page on a website resembles or is substantially similar to the content of another page on the same website or the material of an entirely another website.

• Google Search Console

Google Search Console is a web-based tool that allows you to monitor and manage your search engine results. A number of valuable capabilities, such as the ability to monitor sites for indexing issues and site performance, are available via Google’s Search Console, a free Google tool. It should be utilized by SEO professionals in particular since it identifies technical issues on websites that are detrimental to their search engine optimization.

• Meta description

Meta descriptions are short summaries of each page on your website that are shown in search results.

• Index

Indexes are used to compile a list of websites. It may also be conceived of as the process of being discovered by search engine bots. Google has a cache of all of the pages on your website. Indexing is the process through which search engines compile a list of the pages that have been stored.

• Webmaster

The term “webmaster” refers to the person who is in charge of a website. Webmasters started to strengthen their skills in the area of SEO as a result of the advancement of technology. Instead of the word “webmaster,” the term “SEO expert” has now risen.

Of course, SEO terms to know are not limited to these. If you want to learn the world of SEO comprehensively enough, don’t forget to get the training prepared by Seorative’s expert team. After explaining the above basic concepts and much more to you theoretically, the training also teaches you how to use them in practice. In this way, you will have the competence and skill to optimize your own website as a beginner. For more, fill out the information form below and we will call you!

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