Almost everyone who is working for digital marketing or online advertising must have heard about Alexa which is web traffic and ranking site owned by Amazon. By using Alexa, you will be able to enrich your website and increase the traffic of your website at the same time. If you would like to know more about Alexa Toolbar, traffic rank, and how to use and improve it, we prepared an informative guide for you. You can see what Alexa does and how to check your Alexa ranking in the article.
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What is Alexa?
Alexa is a global ranking system that gives an opportunity to calculate and comprehend the number of page views and visitors to improve your website. While it is ranking millions of websites all over the world according to popularity, you will be able to reach the traffic data on Alexa at the same time. In this way, you will directly see the popularity of your website and have a chance to compare your site with your competitors and other sites as well.
Alexa Traffic Rank
Alexa traffic rank is a free extension that you will be able to use on Chrome. The global ranking system will be ranking millions of websites according to their popularity all over the world. Besides the traffic, the number of page views, and visitors, you will be able to comprehend the performance of your website as well. To make clear the system of Alexa Rank, we shared information that you will be able to understand the calculating system of Alexa below.
How to Calculate Alexa Rank?
The rank is basically calculated according to the last 3 months of the determined website. It shows that you will be able to see the number of page views and visitors of your website in order to the average of last 3 months. If the rank of your website is lower on Alexa, it means that the popularity of your website is higher. When you follow the Alexa rank, you will have more chances to get more traffic on your site and improve your website at the same time.
How to Use the Alexa Toolbar?
According to the popularity, demographics, language, and geography, Alexa is collecting your data about your website. As of 2020, Alexa does not have a toolbar to use. Instead of the Alexa toolbar, it is using a free Chrome extension that you can directly use.
How Do You Check Your Alexa Ranking?
To check the ranking on Alexa we are going to share the 3 easy steps that you need to follow below;
- Visit the Alexa rank page
- Write the URLs that you would like to reach for the rankings
- Then, you will see the “Check Alexa Rank” button that you should click.
After you complete these easy steps that you saw above, you will be able to reach the rankings of your website on Alexa.
How to Improve Your Alexa Rank?
If you would like to enrich the Alexa Rank of your website, we are going to share 5 tips with you that you need to know.
- Download the Alexa Rank Browser Extension on Chrome
- Share the contents of your site on popular social media platforms
- Track your competitors regularly
- Build links
- Pay attention to sharing high-quality and relevant contents
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